PRODUCT DEVELOPMENT
- introduction of a new approach to the daily travel market with the launch of a recurring debit season ticket scheme;
- development of carnets;
- working with third parties on providing Green Travel plan discount schemes; and
- refining the product range aimed at the small group market.
STRATEGIC DEVELOPMENT
- commissioning and evaluation of market research to identify market gaps;
- steering retail systems and process changes; and
- implementing internet based product offers.
REVENUE MANAGEMENT
- pricing fares and setting restrictions;
- managing gateline and ticket office reporting;
- providing income analysis; and
- setting the annual and strategic income budget.
OTHER EXPERIENCE
- representing the rail industry at external forums to ensure development plans are supported;
- promoting rail to local companies and other organisations;
- engaging with local stakeholders to develop community rail partnerships and integrated transport schemes;
- working on franchise bids dealing with all aspects of the commercial offer;
- assisting Government in delivery of policy objectives in fares and retailing;
- providing expert fares and retail input for major system developments;
- interim management of revenue management, income analysis and fares teams; and
- acting as a Trustee and Director of a heritage railway company with £2m turnover and 35 paid staff.
